Pre-Christmas discounting reaches all time high

Pre-Christmas discounting reaches all time high
Covid-19
16.12.2019
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Sales discounts on clothing and products in the lead up to Christmas could be the biggest in almost ten years, according to one consultancy.

Deloitte, which has monitored the prices of 800,000 products online and in shops since 2011, expects average discounts to hit 50% by Christmas Eve.

Its forecast came as data provider Springboard said shopper numbers were lower than the same time last year.

The firm said shoppers were waiting for deeper discounts before buying.

“Consumers clearly took advantage of early discounts to purchase Christmas presents, and are now waiting for discounts to deepen once again in the days immediately before Christmas as retailers do their best to shift unsold stock,” said Diane Wehrle, insights director at Springboard.

Deloitte said current discounts ranged from 8% to 78% with the biggest discounts on clothing, but said the coming weekend – the last before Christmas – could see “a tipping point in promotions”.

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